Coca- Cola goes to court once more to protect its trademark and trade dress

10.03.2014

The Coca-Cola Co. is, par excellence, the world’s largest producer of carbonated and non-carbonated drinks. Only in Russia were distributed 121.000.000 units of aromatised drinks through the company “Coca-Cola Hellenic”. This means an important market for Coca-Cola.

In 2013 Coca-Cola presented a claim against businessman Oleg Tsirikidze to protect its trade mark. Coca-Cola alleged “trademark infringement”, claiming that the use of the brand/mark “Springtime”, by its company “Springtime” for the sale of the beverages in Russia, could lead to confusion between the consumers of said country.  The company “Springtime”,subsequently, presented a report, carried out by the company “UNO Marketing”, where it was explained that there was not any indication of the alleged trademark infringement. As a result, the Russian courts dismissed Coca-Cola´s claim, ruling in favour of “Springtime”.  

On February 19th of 2014 Coca- Cola presented another claim to the Russian courts, but this time to Intellectual Property Court, created by Presidential Order on December 8th, 2011. This Court is responsible for hearing about the infringement causes of the industrial and intellectual property rights in the first instance and in appeal. In this second attempt, the billionaire company Coca-Cola, denounced the use of its trade dress by the businessman Oleg Tsirikidze, in the order to prohibit the production of the beverage bottles that violate the trade dress of Coca-Cola, claiming that said trade dress is protected by the registered trade mark in the Russian Patent Office. The judicial proceedings of this case are dependent upon a ruling by the Intellectual Property Court of Russia.

 

Written by: Débora Marín

Source: http://rapsinews.com/judicial_news/20140219/270758557.html

Image: Justin Ennis bajo licencia Creative Commons (CC BY 2.0)



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