The point that may be controversial is that, according to very well-known sources of this sector, the success of these perfumes´ sale is directly related to the fact that they are referenced to renowned brands, since the consumers don’t buy perfumes just because of their fragrance, but because of the possibility to smell of a famous perfume paying a lower price.
Nevertheless, the justice has not remained impassible to this business model. Thus, the last November of 2014, the Spanish company Equivalenza, which counts with 750 stablishments operating duty free in 34 countries, producing and selling fragrances that imitate luxury brands´ perfumes, was accused of an offence against Industrial Property by the French company “Febea“, the main management in the cosmetic sector, which denounced the use of correlation tables in the perfumes´ sale as constitutive of a counterfeit modality. Afterwards, the last 30th September of this year, the French judge Claire Thepaut brought charges against Equivalenza again because of the perfumes´ sale in its franchise web using equivalence tables. In response to this charges, Equivalenza reiterated that its aim is “democratizing the perfume” and “to make available to every consumer the high quality products by a reasonable price”.
By the same token, the last 14th September of this year, the so called group Saphir, formed by Industria Aragonesa de Perfume, Caravan and Laboratorios Saphir, whose products have a very important inclusion in the selling markets, suffered a strong setback by the Community Trade Mark Court of Alicante, which ratified a sentence with reach in all the European Union, prohibiting the oral and written use of reputed trademarks. The main peculiarity of this sentence remains in making the sellers jointly liable of the equivalence perfumes´ distribution.
Written by CLAUDIA DÍEZ PULGAR
Source: Periódico El Mundo
http://www.elmundo.es/economia/2015/10/15/5616b726ca4741603a8b45ff.html
Título: Cerco a los perfumes de equivalencia
Fecha: 15/10/2015
Autor: Ana Bravo Cuiñas
Image: Allan Henderson bajo licencia Creative Commons (https://www.flickr.com/photos/allanhenderson/28950375)
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