The patent covers the systems, methods, and media for targeting advertisements based on user search information, a program developed by Magnetic with the aim of retargeting the search technology based on keywords, and therefore widen the audience of digital display advertising focusing on search intent.
The grant of this patent reinforces Magnetic’s position after the acquisition, on June 2014, of Cognitive Match. Cognitive Match Limited is a creative enterprise based on London (UK), focused on internet marketing service.
Written by: María Vega
Sources:
Image: (Adjunta al mail)
Autor: Alan Kotok, bajo licencia Creative Commons – CC BY 2.0 (Attribution 2.0 Generic). URL: https://www.flickr.com/photos/runneralan/10918850254
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