University of Alicante Intellectual Property & Information Technology

The United States Patent and Trademark Office grants a search patent retargeting technology

07.04.2015

On 24^th March the United States Patent and Trademark Office awarded Magnetic, leader in digital advertising technology, with the U.S. Patent No. 8,990,105. Magnetic is a global company with headquarters in New York City and offices scattered throughout the United States, Canada and Europe (Germany, France and UK)

The patent covers the systems, methods, and media for targeting advertisements based on user search information, a program developed by Magnetic with the aim of retargeting the search technology based on keywords, and therefore widen the audience of digital display advertising focusing on search intent.

The grant of this patent reinforces Magnetic’s position after the acquisition, on June 2014, of Cognitive Match. Cognitive Match Limited is a creative enterprise based on London (UK), focused on internet marketing service.

Written by: María Vega

Sources:

http://www.prnewswire.com/news-releases/magnetic-awarded-patent-for-search-retargeting-technology-300054918.html

Image: (Adjunta al mail)

Autor: Alan Kotok, bajo licencia Creative Commons – CC BY 2.0 (Attribution 2.0 Generic). URL: https://www.flickr.com/photos/runneralan/10918850254

http://www.magnetic.com/