Innovation to combat the counterfeits: Xerox Printed Label

18.11.2015

The American company Xerox will commercialise from January 2016 a printed chip which shall revolutionize the trademark protection and security products systems, as well as the physical items, which shall become intelligent.

Nowadays, is quite complicated for the big companies to combat counterfeits as, in a certain way, they are consequence of transferring the production to other regions with a cheaper labour force. Likewise the companies must guarantee their genuine products´ origin, which implies accumulating information about every process they are subjected to, along with how they are been handled during distribution. This has resulted in development of different protection mechanisms, among which is the Xerox Printed Chip technology, that has two large kinds of applications. On the one hand, those related to the trademark protection and transport security as well as global logistic; on the other hand, those orientated to incorporate intelligence to physical objects.

With regard to the first application, the Xerox Printed Chip makes possible to ensure the integrity of a product from the time it leaves the factory to time it gets into the hands of a customer. The pharmaceutical industry is one of the most interested in, as determining the origin, state, handling and distribution of a medicinal product is critical for public health. In fact, at the present moment, around 50% of medicinal product that are moving around the world, are not known.

Since the 1970s, the most used protection technology has been the bar codes, but it is no longer enough. Xerox Printed Memory with Cryptographic Security is a printed electronic label containing up to 36 bits of memory, which can retain the information either until 10 years or until it is rewritten or it is ordained to deactivate itself. It includes a unique, encrypted printed code (such as a QR bar code) to the memory. It can only be read by authorized personnel using a reader which interfaces with a secure smartphone application. The information can be transferred without Internet (offline) and, consequently, it is impossible of hacking.

This combination of printed memory with an encrypted printed code, creates one of the most secure anti-counterfeit solutions on the market. It is ideal for use in applications as wide ranging as tracking and ensuring the safety of pharmaceutical products to securing tax or duty stamps for government agencies preventing, for instance, the tobacco and alcohol official stamps counterfeit. The cryptographic securety feature was developed at PARC, A Xerox company, and is an added feature in the printed memory labels.

In a reference to the capacity to give intelligence to physical objects, this printed memory is ideal to repetitive processes. For instance, if it is incorporated in a coffee capsule, the coffee machine could detect the lack of authenticity. Furthermore, this chip can act as a counter to control how many times a product is used. In medicine, for instance, intelligence can be incorporate to the replacements to know how many times that medicine is used.

In view of all of this, the Xerox Printed Label will be one of the greater stars in the Tax Stamp Forum celebrated in Miami this week (Florida, USA), where it will take place one of its great coming out worlwide.

Written by: Claudia Díez Pulgar

Sources:

Periódico El Mundo

http://www.elmundo.es/economia/2015/11/11/56436e0022601d84208b4586.html

Título: El “chip” adhesivo de Xerox, listo.

Fecha: 12.11.2015

Autor: Eugenio Mallol

http://news.xerox.com/news/Xerox-Launches-Printed-Memory-to-Combat-Counterfeiting

Título: Xerox Launches Printed Memory Products to Combat Counterfeiting

Fecha: 15.09.2015

Image: V. Sharma bajo licencia Creative Commons (https://www.flickr.com/photos/vsharma5/3189761213)

 


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