The theme of the MARQUES 30th Annual Conference is BRANDS versus TRADEMARKS - TRADEMARKS versus BRANDS. Many of the sessions will address different aspects of this question, focusing on the legal issues and challenges of brands vs trademarks. The conference will include discussions on issues such as litigating in Europe, Geographical Indications, as well as updates on EUIPO, WIPO and European CEU Case Law. This event will be held in Alicante, Spain on 20th-23rd September 2016