The Society for the Promotion of Industry (SPRI), Technology Park Bizkaia and the Spanish Patent and Trademark Office (SPTO) are organizing this conference on diffusion of the “Plan π” (Project for the Promotion of Industrial Property in Spain for the period 2010 -2012) which aims to make Basque companies aware of the importance of competitiveness and internationalization when transforming their developments and innovations in a portfolio of intangible assets. This event will take place on the 14th October, 2010 in Zamudio, Spain.