Case C-323/09. European Court of Justice. INTERFLORA INC., INTERFLORA BRITISH UNIT vs. MARKS & SPENCER PLC, FLOWERS DIRECT ONLINE LTD
Description
Trade marks – keyword advertising on the internet – selection by the advertiser of a keyword corresponding to a competitor’s trade mark with a reputation - condition that one of the trade mark’s functions be adversely affected – detriment to the distinctive character of a trade mark with a reputation (‘dilution’).