This seminar has been organised by the European Patent Academy and L. Bocconi University, with the support of the UBIM (The Italian Patent and Trade Mark Office), Confindustria, Assolombarda and the University of Alicante. Its aim is to equip industry decision-makers and their advisors on how to use patents, trademarks, designs and copyright to most effectively enhance their business. Matters of IP strategy and management will be explained by speakers from a range for industry sectors, contributing to a sharing of best practice. The seminar will be held on the 17-18 July 2008, in Milan, Italy.