This one-day conference is addressed to the companies that are doing business in China want to start doing business there, as well as to business consultants and other professionals that offer their services to this kind of companies. This conference has a double aim: identification of risks to enter into the Chinese market and solve them. In this sense, the conference will offer participants short speeches followed by interactive discussions, in which participants will have the opportunity to meet each other and share their experiences and opinions. The conference will be held on 6-7 November 2008, in Alicante, Spain.
