At this Conference you will network with the trademark industry’s leading professionals, and learn how to: increase the value of your trademarks and brands by licensing, franchising and sponsoring; protect your clients through skillful negotiations and with tight contractual terms that allow a sponsor to replace a representative under specific circumstances; avoid making the same mistakes twice, and guard personal image rights in trademarks, copyright and advertising. The event will be held on 19-21 March, 2011, in San Juan, Puerto Rico.